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Amazon Expands Ad Reach into ChatGPT to Challenge Search Rivals

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The Story

News Summary

  • Amazon will allow select U.S.
  • advertisers to expand campaigns directly into ChatGPT, tapping into OpenAI's 900 million weekly active users.
  • The partnership signals a strategic shift for Amazon, opening its walled-garden advertising network to third-party generative AI platforms to capture expanded ad spend.
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