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Amazon Drops as FTC Targets $20B AI Ad Auction Practices

Benzinga Read original source (opens in a new tab)
The Story

News Summary

  • The FTC and 22 states sued Amazon, alleging it used undisclosed AI reserve pricing to inflate ad costs by over $20 billion since 2019.
  • Amazon defended its machine learning auction models, highlighting potential regulatory scrutiny over its highly profitable $68 billion ad business.
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