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Apple (AAPL) Scales Back Vision Pro Amid Weak Demand and VR Market Contraction

GuruFocus Read original source (opens in a new tab)
The Story

News Summary

  • Apple scales back Vision Pro production and marketing amid weak consumer demand, shipping forecast declines sharply.
  • High price and product limitations hurt adoption, reflecting a shrinking VR market and competitor retrenchment like Meta's Quest.
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AAPL price history

332.27 +20.75% over the displayed period

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