The Story
News Summary
- Apple faces margin pressure ahead of its September 9 product launch due to memory costs surging nearly 400%.
- Analysts project 10% to 20% price hikes across the iPhone 18 lineup, with KeyBanc warning that higher prices risk sticker shock and lower volumes while absorbing costs will hurt margins.
Explore AAPL price history & advisor snapshot
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Stored market data
AAPL price history
332.41
+19.53% over the displayed period
Advisor Snapshot
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