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Apple Scraps Base iPhone 18 as Surging DRAM Costs Force Costly Premium Pivot

24/7 Wall St. Read original source (opens in a new tab)
The Story

News Summary

  • Apple is narrowing its iPhone 18 lineup to Pro, Pro Max, and a new foldable Duo, eliminating baseline models to defend margins against soaring DRAM costs.
  • The shift prioritizes unit margins over volume, risking user base expansion and downstream services growth.
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332.27 +20.75% over the displayed period

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