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Apple AAPL Defends Margins with Bold iPhone Price Hikes as BofA Backs Buy Rating

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The Story

News Summary

  • BofA Securities reiterated its Buy rating on Apple (AAPL) with a $380 price target, factoring in a $200 price hike on premium iPhones to offset rising memory costs.
  • Despite potential near-term margin headwinds, analysts expect supply chain efficiencies to support overall profitability.
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Stored market data

AAPL price history

332.27 +20.75% over the displayed period

Advisor Snapshot

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