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Rival Retailers Target Amazon Ad Dominance at Media Showcase

Dow Jones Newswires Read original source (opens in a new tab)
The Story

News Summary

  • Rival retail media networks including Macy's, Albertsons, and DoorDash pitched ad buyers at an inaugural showcase event.
  • The coalition aims to capture market share from dominant giants Amazon and Walmart, though buyers continue to press for greater performance and data transparency.
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