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Alphabet maintains solid digital ad growth via Search and YouTube AI integration, but faces tough year-over-year comparisons and FX headwinds. Zacks rates GOOGL a Hold alongside competitor Reddit, no…
The Trade Desk shares plunged 22% after weak Q2 revenue and a dismal Q3 guidance (implying ~12% YoY decline) exposed eroding spend from existing clients despite high retention, raising doubts about i…
Amazon is exploring offering chatbot ad services to other apps, potentially expanding its advertising reach and revenue streams beyond its own platform.
Meta staff held early-stage talks to use Google’s Gemini AI to fine-tune ad targeting, highlighting Meta’s AI scaling issues; discussions may not result in an agreement.
DOJ seeks to force Google to sell its AdX ad exchange at trial, arguing Google holds a web-advertising monopoly; Google offers policy changes instead and warns of market uncertainty as the judge weig…
Amazon is rapidly expanding its DSP and CTV capabilities via partnerships with Roku and Disney, leveraging first-party data to boost ad reach across live sports and streaming, intensifying competitio…
Magnite sued Google alleging exclusionary ad-tech practices, citing a DOJ decision that found Google monopolized digital advertising markets and favored its own ad server and exchange over rivals.