Market context
Follow the story. See which markets it affects. Explore the context.
Meta surpassed Q4 revenue and earnings estimates driven by strong AI-powered ad demand and user engagement growth, signaling robust near-term prospects despite margin pressure.
Analysts forecast up to $25B in new ad revenue for Meta from WhatsApp, Threads and AI-driven ads, supported by Barclays estimates and a 22% Q2 revenue gain, though execution risks and competition rem…
Meta is reportedly in talks with Google to use Gemini to improve ad targeting, potentially enhancing ad effectiveness and monetization, according to The Information.
Article highlights the global rise of retail media and its spread to South Africa, noting Amazon as a leading beneficiary while local retailers adopt ad platforms and AI to monetise shoppers and boos…