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Walmart is scaling its high-margin advertising division, Walmart Connect, leveraging its VIZIO acquisition for connected TV alongside ad partnerships with YouTube and Meta. Aiming for 70%+ margins, W…
Viant Technology (DSP) highlighted enterprise ad wins, expanding TVision measurement, and AI Outcomes product gaining ~5% of spend, targeting performance-ad budgets historically held by Google and Me…
Walmart completed its $1.4B acquisition of Vibe.co, expanding Walmart Connect's streaming TV advertising capabilities and intensifying competition in the connected TV ad space against major tech and …
YouTube TV and NBCUniversal stalled on carriage terms over distribution rates and "direct ingestion" of Peacock content, risking removal of key NBC shows and threatening YouTube TV subscriptions and …
YouTube TV and NBCUniversal are locked in stalled carriage talks over distribution rates and Peacock 'ingestion', risking NBC shows leaving YouTube TV while Alphabet seeks to embed Peacock content to…