Market context
Follow the story. See which markets it affects. Explore the context.
Apple's new device leasing strategy, in partnership with Klarna, aims to maintain sales volumes and attract users despite rising hardware costs. This shift mitigates credit risk for Apple and could s…
Apple unveiled higher pricing for its upcoming iPhone lineup, alongside a new Klarna-facilitated leasing program called Apple Upgrade. The model lowers monthly payment barriers while enabling regular…
Apple launched 'Apple Upgrade', a new device leasing program in partnership with Klarna. The initiative offers flexible monthly payments for iPhones, Apple Watches, Macs, and iPads with soft credit c…