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Tesla EU registrations fell 37% in August to 8,220 as BYD and SAIC gained share, signaling rising Chinese EV competition and pressure on Tesla's European market despite recent model refreshes.
Tesla's European sales fell 40% in July to 8,837 cars, marking seven months of declines as BYD's cheaper models surged, pressuring Tesla before its planned affordable EV in H2 2025.
Tesla shares fell after July European deliveries plunged about 40% year‑over‑year, with BYD outselling Tesla in the region, heightening competition concerns and denting investor sentiment.