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Rising memory and CPU prices are driving up notebook production costs, pushing brands like Apple to hike laptop prices modestly while maintaining margins amid tight supply and weak demand.
Apple counters rising memory prices by holding entry-level device prices steady, aiming to gain market share from pricier Android rivals amid a forecasted industry shipment decline.
Apple launches the MacBook Neo, its most affordable laptop with the A18 Pro chip at $599, targeting budget-conscious buyers amid rising memory costs and competitor price hikes.