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OpenAI, backed by Microsoft, begins limited ad trials for its ChatGPT chatbot to increase revenue ahead of an IPO, marking a strategic shift from subscription-only to ad-based monetization.
OpenAI will launch chatbot ads in February, charging advertisers based on ad views, signaling new monetization which may benefit Microsoft given its investment ties.
OpenAI plans to introduce chatbot ads to several advertisers in February, signaling potential revenue growth for Microsoft as OpenAI is a key partner.