Market context
Follow the story. See which markets it affects. Explore the context.
Apple raised prices for the iPhone Pro models by $100 to partially offset rising component costs, notably memory. Compared to steeper increases from rivals, Apple's modest price hike demonstrates pri…
Counterpoint Research reports that China's smartphone market faces pressure from rising component costs, leading to potential price hikes. While Huawei leads, Apple holds the second spot. Xiaomi expe…
Apple launched the iPhone 17e with higher storage at the same price, powered by the A19 chip and featuring new MagSafe support, aiming to strengthen market share amid global chip shortages.